For almost 15 years, I’ve helped charities and commercial brands tell better stories – the kind that make people think, feel, act, and occasionally, cry in a good way.

From brand strategy and naming to concept and craft, I take ideas from first spark to final execution. I’m just as at home building a brand from scratch as I am writing TV scripts or campaign platforms.

My work has won awards and been featured in The Guardian, The New York Times, Creative Boom, The Drum, Marketing Beat and Campaign. It’s helped start national conversations, challenged global policy, and even caught the eye of Larry the Downing Street cat (a career high).

I’ve judged the DMA and Third Sector Awards, spoken at industry talks, and led creative teams as both a writer and a director.

Outside work, I’ve written an award-winning feature film and enjoy running quite slowly – usually towards a G&T.