I helped create the brand for Humanity Insured – a transformative, international not-for-profit set up to make insurance work for those most vulnerable to climate change.

Insurance and humanity don’t often go hand in hand. Which is exactly where the creative opportunity lay. Our name, Humanity Insured, and the brand idea were born from this contrast. They show how uniting these worlds can unlock powerful change.

I shaped the full verbal identity to speak to both high-level stakeholders and at-risk communities – clear, human, and ready for action. Paired with a bold new logo and a globally resonant colour palette, this is a brand built for exciting impact at scale.