As a child, I spent countless hours wandering the halls of the V&A, so it was a real joy to help shape their legacy campaign. This wasn’t just about preserving objects, but about something far bigger: inspiring creativity, forever.

Our concept reflected the expressive, boundary-pushing spirit of the V&A. Visually, it celebrated the museum’s creativity and vibrancy. Emotionally, it tapped into the deep affection so many people feel – a sense of belonging, and a desire to pass that experience on.