Coercive control. Insidious, damaging – and still legal in many countries.

With Vodafone Foundation, I helped create a global digital campaign to drive downloads of Bright Sky, an app supporting those affected by domestic abuse.

Too many still dismiss coercive control as ‘nothing’. Our creative made it clear it’s anything but.

The campaign launched in 10 countries, racking up 100,000 website visits and 15,000 downloads in just the first month.