Despite what Dominic Cummings might think, civil servants do a tough job. And when life gets even tougher, they need someone in their corner.

That’s where Charity for Civil Servants comes in (the clue’s in the name).

When they came to us, the brand was stuck in corporate beige. We gave it a shot of warmth, charm and emotional clarity – showing that whatever life throws at civil servants, the charity is there to help them through it.