When you have pancreatic cancer, hope is hard. It’s often all you have. People need more – and Pancreatic Cancer UK can offer more. That powerful truth became the foundation of our new brand positioning: More than hope.

With just 3% of the UK’s health budget going toward the disease, their work demands urgency, action, and compassion. We built a tone of voice and editorial, news-style design system to reflect this. The result is a brand driven by optimism and impact – one that positions the charity as an unstoppable force against this devastating disease.